Established in 1963, BothaRoodt has built a legacy of more than 60 years in the fresh produce marketing industry. As one of South Africa’s leading market agencies, the business
has grown through strong industry knowledge, trusted relationships, and consistent service excellence.
Operating from the Johannesburg Market, BothaRoodt plays an important role in connecting producers and buyers across the country. The team understands the fast-paced
nature of the fresh produce environment and is committed to delivering efficient, transparent, and reliable service.
BothaRoodt operates across the potato and onion, fruit, and vegetable halls, with strong expertise across a wide range of fresh produce categories, including potatoes, onions, pome fruit, subtropical fruit, bananas, citrus, tomatoes, peppers, and a broad selection of vegetables.
Today, as part of the Grow Fresh Produce family, BothaRoodt continues to combine deep-rooted market knowledge with a forward-thinking approach to fresh produce marketing.
MEET THE TEAM
Directors
DAVID NEL
Director
Hendrik Eksteen
Director
MOKGETHI TSHABALALA
Director
Management Team
PJ NELL
General Manager
SHELLEY FERREIRA
Financial Manager
Admin, HR, & Training
ELMARIE JONKER
Producer Administrator
TEDDY MOYANA
Health & Safety Officer
TINYIKO MASWANGANYE
Senior HR Consultant